Demo-led layouts
Zones planned around what you demonstrate: sightlines from the aisle, viewing distances for screens and LED, and space for people to stop without blocking the flow.
Stand design · ISE Barcelona
Stand design for ISE Barcelona: brand spaces for AV and technology exhibitors.
Integrated Systems Europe (ISE) is the international pro AV and systems integration show held every February at Fira de Barcelona Gran Via. If your company is exhibiting at ISE and needs to design its stand, CDA & Co., a design studio based in Madrid, can take on the stand design and project direction, and coordinate its production and installation.
ISE Barcelona
ISE at a glance
- Next edition
- 2–5 February 2027
- Venue
- Fira de Barcelona Gran Via, L’Hospitalet de Llobregat
- Opening hours
- 10:00–18:00 (Friday until 16:00)
- 2026 edition
- Over 212,000 in-person visits across four days
- Exhibitors (2026)
- 1,751
- Exhibition space (2026)
- 101,000 sq m across eight halls
Source: ISE official website (location and opening hours; ISE 2026 press release), checked on 24 October 2026. Please confirm dates and conditions with the organiser and the official exhibitor manual. CDA & Co. is an independent studio and does not represent ISE or Fira de Barcelona.
What an AV stand has to solve
At ISE the product is often the stand itself: screens, LED, audio, control systems and live demos. A stand that works has to show technology without turning into a wall of devices, and give the sales team room for real conversations.
Sound and light
Audio and lighting planned with neighbouring stands in mind, so demos can be heard and seen without fighting the hall.
Meetings and hospitality
Meeting areas, storage and staff space sized for four days of appointments, not just for the opening photo.
Planning with the venue
Every hall at Fira Gran Via has its own technical conditions, and ISE publishes its own exhibitor manual and deadlines. We start from that manual to adjust height, rigging, power and build-up to what the organiser allows, instead of redesigning late.
In general, projects are carried out with specialist suppliers and contractors that we coordinate. Each proposal defines how production, build-up and installation will be organised.
First time exhibiting in Spain? Our guide Exhibiting in Spain covers briefs, timelines and budget categories.
Process
From concept to installation.
Brief and manual
We define the message, floor area, budget and timeline, and review the official ISE exhibitor manual.
Spatial and technical design
We plan the layout, circulation, materials, lighting and the integration of your screens, LED and audio.
Production and installation
In general, projects are carried out with specialist suppliers and contractors that we coordinate. Each proposal defines how production, build-up and installation will be organised.
Getting started
What we need to start.
- The stand area and the hall or position, if already assigned.
- The products and demos you plan to show.
- The integrations required: screens, LED, audio and network.
- An indicative budget and the timeline.
- Your brand identity.
- The ISE exhibitor manual, if you already have it.
If you do not have all of this yet, write to us with what you have and we will shape it together.
Visual references
Visual references from exhibition spaces; not ISE projects. Stand Lab: Concept studies, not completed projects.
Frequently asked questions
Questions about exhibiting at ISE.
When is ISE 2027?
According to the organiser, ISE 2027 runs from 2 to 5 February 2027 at Fira de Barcelona Gran Via. Always confirm dates and build-up days in the official exhibitor manual.
How far in advance should we start?
As early as possible: design, production and venue deadlines have to fit together. ISE sets its exhibitor deadlines in its official manual, which is the first thing we check.
Do you design and build the stand?
We work on the design, project direction, production and installation of the project. In general, projects are carried out with specialist suppliers and contractors that we coordinate. Each proposal defines how production, build-up and installation will be organised.
Do you supply the AV equipment?
Most ISE exhibitors show their own products. We plan where and how they are integrated in the stand — mounting, cabling routes, power and sightlines — and each proposal defines which elements are supplied by whom.
Do you only work at ISE?
No. We can plan projects for fairs across Spain, including venues such as IFEMA Madrid and Fira de Barcelona. See exhibition stand design in Spain.
Start a project
Exhibiting at ISE?
Tell us the fair, dates, stand size and scope of the project.
Tell us about your fair hola@cdayco.com